I’ve been building websites for most of my life.

I started experimenting with graphic design and HTML in elementary school, building sites on Geocities and Angelfire. By middle and high school, I was making websites for bands, school clubs, and anyone else who needed one. At 14, I built my first paid website for a local handyman.

By graduation, I knew I wanted to build websites for a living. Nearly two decades later, I still do.

A career built through collaboration.

After briefly studying graphic design at SCAD, I moved to Atlanta, crashed on my brother’s couch, and started freelancing (that was nearly 20 years ago now).

Since then, I’ve worked alongside creative agencies, marketing teams, business owners, designers, developers, and IT departments. I’ve run an agency, tackled complex ecommerce projects, and served as Web Director for a global public company.

The settings have changed, but the work has stayed remarkably consistent: understand the goal, solve the technical problem, and help a team get the website work finished.

I know what it’s like on both sides of the table.

At First Advantage, I worked across marketing, sales, IT, leadership, outside agencies, and international teams. I helped move the company’s marketing websites onto WordPress and supported a growing portfolio of corporate, regional, and campaign sites.

When I returned to independent work, First Advantage came with me as a client. That experience shaped how I work today: as a hands-on partner who learns the business, understands the larger goal, and stays useful beyond a single project.

WordPress became my specialty.

Around 2015, WordPress became my primary platform. It gave me the right balance of structure, flexibility, and client control.

Since then, I’ve used it for everything from straightforward marketing sites to multilingual platforms, multisite networks, custom integrations, and ongoing development programs.

You work directly with the person doing the work.

I’m not pretending 397 Digital is a giant agency. When you hire me, you work with me.

For creative agencies, that often means working behind the scenes to turn approved designs into finished websites, extend the creative direction where needed, and help plan the technical side before something gets sold.

For internal marketing teams, it means having an experienced web partner who can understand the goal, handle the technical details, and become familiar with your websites over time.

Good development should make things simpler.

I like solving complicated problems. I don’t like making them more complicated than necessary.

Sometimes the right solution is custom code. Sometimes it’s a proven tool, a smaller improvement, or a better way to use what is already there. My job is to help you make that call—and then carry the work through.

Outside of websites…

I’m married to my wife Chelsea, whom I met in Atlanta in 2015. We’re now raising our two daughters in the Birmingham, Alabama area after relocating here to be closer to family in 2022.