Daffy Ducts Web Design & Development

Turning an Aging Website Into a Better Sales Tool

Daffy Ducts is an Atlanta-area home service company providing air duct cleaning, dryer duct services, indoor air quality solutions, and an expanding range of HVAC-related services.

We’ve worked together since 2008 across multiple websites, landing pages, and digital campaigns.

Their previous WordPress site was beginning to show its age. Publishing new pages required too much custom development, launching campaign-specific landing pages was cumbersome, and the site’s two most important conversion actions weren’t receiving enough attention:

Get a free estimate and schedule service.

The rebuild needed to make both the customer journey and the marketing team’s job easier.

Designing Around Conversion

The project started with understanding the company’s business and marketing goals and mapping the user flows that mattered most.

Instead of treating the website as a collection of informational service pages, we built around the actions prospective customers should take next.

Calls to action were made more consistent throughout the site, ServiceTitan scheduling was integrated into the customer journey, and I developed a custom estimate process for visitors who weren’t ready to immediately book an appointment.

The refreshed design also aligned the website with updated Daffy Ducts branding while creating a much more flexible system for future marketing campaigns.

Building a More Flexible Marketing Platform

I rebuilt the website from the ground up, migrated the existing content, and connected the new site with the systems Daffy Ducts uses to operate and market the business.

The project included:

• Website strategy and user-flow planning
• UI/UX design
• WordPress development
• Existing content migration
• ServiceTitan scheduling integration
• Custom free-estimate process
• Customer review integrations
• Consistent conversion points throughout the site
• New landing page templates
• Rebuilding key campaign landing pages
• Post-launch support and ongoing development

The new publishing setup also means the business can continue adding service pages, location content, landing pages, and marketing campaigns without each one becoming another custom development project.

More Than 2,000 Estimate Requests

The finished website has become a central lead-generation tool for Daffy Ducts.

Since launch, it has generated more than 2,000 estimate requests, while Google Search has averaged more than 25,000 impressions per month.

As the business expands into new services, the website continues to evolve with it.

I manage the site on an ongoing basis, handling updates, security, improvements, new integrations, content changes, and additional functionality as new needs arise.